2022-04-12 |
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Masters in Digital Marketing in The US

Is Masters in digital marketing good?
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Masters in Digital Marketing in The US

Masters in Digital Marketing in the United States is a one-to-two-year program that is available as an MSc, MA, or MBA specialization, among others. It costs between 23,000 and 76,000 USD to pursue an online master's degree in digital marketing at one of the top universities in the United States. Students from India who wish to pursue the course will require an equivalent amount ranging from approximately 17 to 56 lakh rupees (INR). The overall cost of a Master's degree in the United States is even higher for Indian students.

 

According to the Bureau of Labor Statistics, the gradual increase in the number of internet users in the United States has created a plethora of employment opportunities in the field of digital marketing, with a base pay scale of approximately 65.34 USD per hour (BLS). After completing your master's in digital marketing from one of the top-ranked universities in the United States, you can expect to get an average salary of 135,900 USD per year, establishing the United States as one of the best places in the world to study digital marketing.

 

#Why Study Masters In Digital Marketing In The US?

  • There are some of the world's most prestigious digital marketing universities in the United States, which are located here.
  • Employment rates for digital marketing graduates are comparable to those for MBA graduates in the United States, with some universities reporting employment rates of around 95 percent.
  • Between 2010 and 2029, the digital marketing industry is predicted to increase at a six percent annual rate. This is more than the national average, indicating that the stream is in high demand.
  • Market research analysts are predicted to rise by 23% between 2016 and 2026, according to the Bureau of Labor Statistics.
  • Because a bachelor's degree is usually the basic minimum for most employment, gaining a master's degree allows you to significantly enhance your salary. In this area, there has been a 70-90 percent rise in activity.
  • Employment in the digital marketing sector is expected to grow from 18,800 to 19,100 jobs by 2029, according to projections.
  • The consistent growth in digital media spending suggests that college graduates with a high level of creativity, relevant work experience, and strong communication as well as computer skills will have access to the best job opportunities available in the United States in the coming years.

#What Is a Masters In Digital Marketing About?

 

Digital marketing courses in the United States assist students and learners in developing the ability to connect with consumers through a variety of channels and digital platforms such as social media platforms. An amalgamation of developing innovative and interesting methods of disseminating marketing campaign messages across multiple channels and digital engineering, analytics, the technical side of data and is taught in this course.

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#Top Universities

 

University

Course Offered

Fees (USD)

NYU Stern

MBA Digital Marketing

76,780

Sacred Heart University

MS Digital Marketing

28,050

Georgia Tech

MSDM (MS Digital Media)

50,270

University of Southern California Annenberg

MS in Digital Social Media

63,840

University of Connecticut

MBA Digital Marketing Strategy (elective)

39,706

Pace University

Master in Social Media and Mobile Marketing

40,320

Yeshiva University

MSc Digital Marketing & Media

33,360

Bellarmine University

MSc Digital Marketing

23,100

 

Because of the rise in popularity of smartphones, apps, and other forms of new media over the past decade, the field of brand and product promotion on digital platforms has been elevated. Courses in digital marketing have received particular attention as a result of the increase in demand, and they are attracting more than 100,000 students.

#Online MS in Digital Marketing In The US

 

Some US universities, in addition to offering the program in an offline format, also offer the course to international students via the Internet. The following are a few examples of well-known universities and the degrees they offer in each case:

 

University

Course

Northern Illinois University

MSc Digital Marketing

St Edward’s University

MSc Digital Marketing

Rutgers University

Mini-MBA in Digital Marketing

UC Berkeley (Global)

PG-diploma in Digital Marketing Management

Fairleigh Dickinson University

MSc Digital Marketing

Lindenwood University

Masters in Social Media and Digital Content Strategy

Fort Hays State University

MBA Digital Marketing

Southern New Hampshire University

Masters in Digital Marketing

 

#Admission Procedure

 

International students who want to pursue an MS in digital marketing in the United States must submit certain additional documents and submit their applications earlier than domestic students in order to be considered. Detailed information about digital marketing universities in the United States is provided in the sections below, including basic eligibility criteria, admission requirements, documents, and application deadlines.

 

Mentioned below are the basic eligibility requirements for international students seeking admission to a master's program in digital marketing in the United States:

  • Bachelor's degree in a relevant course/subject from a four-year institution. It is important to note that three-year degrees are not accepted by the university.
  • Proof of proficiency in the English language.
  • In your bachelor's degree, you received a 3.0 grade point average on a 4.0 scale. This corresponds to a B grade, an 83-86 percent completion rate, and a CGPA of 7.5-8.5 on a scale of 10.

Basic English proficiency requirements are-

IELTS- 6.5

TOEFL- 80

 

#Documents Required

 

Mentioned below are the documents that must be submitted with your application for a master's degree in digital marketing in the United States:

  • Official transcripts.
  • Writing Sample: Some universities, such as Bellarmine University, require students to submit writing samples as part of the application process.
  • Letters of Recommendation: Two to three LORs are required to study in the United States.
  • Writing an essay: Students write essays in response to two or three questions posed by the university.
  • Resume.
  • A statement of purpose (SOP) stating why you want to study the program and why you chose this particular university.

#Visa Requirements

 

All candidates who are not citizens of the United States of America must obtain a valid visa in order to study in the United States. In order to obtain a student visa for the United States, a student must possess the following list of mandatory documents.

  • There is an application fee of 160 USD, as well as additional fees.
  • Valid passport with a minimum validity of 6 months.
  • Form DS-160 is required.
  • Fee for submitting an application (a receipt of payment).
  • I-20 form 
  • Original Marksheet
  • Scores from standardized tests such as the TOEFL, IELTS, and others.
  • A demonstration of sufficient funds in an amount equal to the total tuition fee for the program.
  • A return air ticket, as well as documentation demonstrating your intention to return to your home country after the course is completed.
  • Interview with the author.
  • While the overall acceptance rate is over 86 percent, the chances of a delay or rejection may increase as a result of the corona effect.

#Cost Of Studying

 

Education abroad is prohibitively expensive, and it will burn a hole in your wallet. When planning to study MS in Digital Marketing in the United States, it is important to have a clear understanding of all of the expenses that will be incurred. This will prevent you from ending up with a charred shirt.

 

Pre-arrival expenses

You will begin spending money before you have even left your home country and before you have even arrived in the United States. Application fees, tests required to study in the United States, visa application fees, airfare, and other expenses are included in this category.

 

Expense Types

Cost (USD)

Visa fees

160+ additional costs

Airfare

675

TOEFL Fees

180

Health Insurance

2,000 to 36,740

IELTS Fees

185

GRE Fees

213

#Tuition fees

 

University

Tuition Fees in INR

NYU Stern

56.70 lakhs

Sacred Heart University

20.71 lakhs

Georgia Tech

37.12 lakhs

University of Southern California Annenberg

47.14 lakhs

University of Connecticut

29.32 lakhs

Pace University

29.77 lakhs

Yeshiva University

24.63 lakhs

Bellarmine University

17.05 lakhs

 

If you are looking for a more affordable option, you can enroll in a postgraduate diploma or certificate program in digital marketing in the United States. Some online courses may even be less expensive than full-time master's programs in the United States.

#Cost of living

The estimated average cost of living in the United States for an international student is approximately 15,000 USD per year, according to government estimates. Some of the most significant living expenses are as follows:

 

Type of Expense

Annual Cost (in USD)

Accommodation

9600 - 14000

Health Insurance

2000

Traveling

1440 - 3000

Groceries

3000

Other Utilities like Electricity, Entertainment, etc

6000

 

#Scholarships

 

Finding funds in the form of scholarships is the most effective form of financial assistance. Scholarships to study in the United States for international students not only relieve financial stress, but they also do not carry the burden of repayment, as do loans, which are common in the United States.

 

Some of the most popular scholarships available to students pursuing a master's in digital marketing in the United States are as follows:

 

Scholarship

Eligibility

Award

NYU Sterns Dean Scholarship

All MBA candidates have access to this scholarship

Covers full tuition fees

Pace University Deans & President's Scholarship

Meritorious students

$3,200-$7,380

QS Scholarships

Fill out an application with relevant courses and partner universities in the United States.

$2,000-$10,000

Yeshiva University Bright Futures Scholarship

Make a commitment to collaborate with a faculty member on a meaningful project.

$25,000

Yeshiva University Graduate Scholarships

Meritorious students

variable

Go Clean Scholarship

Merit-based scholarship (GPA-2.5)

$3,500

 

As we have discussed all of the aspects of studying in the United States, we now turn our attention to one of the most pressing concerns of students who have invested a significant amount of money in pursuing education in the United States: jobs and salaries. Despite the fact that BLS base hourly salaries have already been discussed, let us now delve into the specifics of pursuing a master's degree in digital marketing in the United States.

#Career Prospects

 

Finding well-paying jobs in the United States after earning your master's degree in digital marketing is not a difficult task. The digital needs of every industry are currently being met by skilled professionals from a variety of backgrounds. According to the Bureau of Labor Statistics, the digital marketing industry is expected to grow by 6 percent between now and 2029. Because this figure is higher than the national average, it serves as further evidence that the labor market is currently a seller's market. There is a plethora of opportunities available to graduates from digital marketing programs. The following are the salaries offered by some of the most prestigious recruiters to recent graduates in digital marketing:

 

Organization

Entry-Level Salaries (USD/year)

Bayer Healthcare

62,000

Cartier

49,000

Coty

47,000

IBM

70,000

Disney

51,000

Sony Music

54,000

Morgan Stanley

90,000

ZenithOptimedia

45,000

Universal Music

35,000

#Available job roles for digital marketing graduates:

 

Job Role

Salaries (USD/year)

Brand Manager

156,000

Digital Marketing Manager

132,000

Web Content Manager

111,000

Web Analytics Manager

109,000

Assistant Brand Manager

104,000

Campaign Specialist

103,000

Advertising Strategy Planner

103,000

Content Marketing Strategist

98,300

Outreach Specialist

92,000

Social Media Specialist

96,000

Search Marketing Strategist

144,000

 

Aside from the job roles mentioned above, there are a variety of other positions available for you to apply for. Students from digital marketing colleges and universities are recruited for positions that require professionals with skills such as SEO, SMO, media planning, advertising copywriting, art direction, and social media specialization.

 

A slight increase in the number of jobs will be experienced even in the face of the COVID-19 pandemic in the upcoming years, as advertising, public relations, and related agencies are among the top employers, accounting for 43 percent of the market. Because of the increase in demand and the fact that some of the top higher education institutions in the United States are now offering master's in digital marketing, the course is a lucrative choice for international students who wish to pursue a career in the digital world.

Read More:

  1. What are the requirements to study in the USA?

  2. How long does a US university application take?

  3. What is the structure of the education system in the United States?

  4. Which Exams Are Required to Study In The USA?

  5. Which Are The Top Courses To Study In The USA?

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