Study London’ campaign launches second phase

London Higher has announced the second wave of its 'Study London' campaign. This is designed to give international students more authentic insight into life in the UK capital. Four new videos are released, dividing student life across accommodation, transport, employability and work opportunities, and a typical day in the life of a London student. These will run out throughout the rest of the week from January 13, 2025. The campaign will promote honest experiences and practical strategies toward the transition of international students in life in London. By the use of true-life stories, the initiative helps demystify the challenges and opportunities that one may face with studying in one of the most vibrant cities globally.

This is within the broader effort of positioning London as a global hub for higher education. In June 2024, London Higher restyled the 'Study London' campaign to build further on UK competitiveness in terms of attracting the very best students across the globe looking for quality and unique experiences of studying here. This will give the prospective students a detailed understanding of what life in London is, so that it may attract the brightest and best international student body, adding to the cultural and academic spectrum of the city.