London Higher campaign lauds “safe and welcoming” UK capital

• The Study London campaign is a digitally-led initiative by London Higher, the body representing higher education institutions in London.
• It aims to promote London as a hub for employability, world-class education, and student experience.
• The campaign launches on June 12, mirroring core messaging from the British Council’s Study UK campaign with a London focus.
• The campaign addresses popular misconceptions about studying in London, offering a glimpse into the unique experiences of real-life students and graduates who have thrived in this vibrant city.
• The campaign will be hosted on major social media platforms like Instagram, TikTok, and LinkedIn.
• The goal is to position London as the premier global destination for students seeking higher education and career prospects.
• The campaign aims to restore and reinforce your confidence in London as a safe and welcoming city. It showcases its cultural diversity and inclusivity, making it a home away from home for many.
• Increased student applications to London and universities across the UK will measure success.
• The campaign was previously run by London & Partners before it was halted in 2021.
• Former unis Minister Jo Johnson emphasized the importance of the campaign in welcoming international students and researchers to the UK.