2022-05-19 |
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Is Digital Marketing A Good Career In Ireland ?

Is digital marketing in-demand in Ireland?
Ireland
  
General

Masters in Digital Marketing in Ireland

Tools such as Facebook Insights tools, Google Analytics, Google Adwords, and other digital marketing software are covered in depth during Ireland's one-year, full-time Masters in Digital Marketing program. You will learn how to communicate with clients using various digital platforms if you enroll in a course on digital marketing. Students applying to colleges in Ireland for admission to the Master of Science in Digital Marketing program are given an advantage if they have a bachelor's degree in marketing or another management-related area. Applicants to some colleges can come from a wide variety of academic disciplines, including science, engineering, and others.

 

The cost of attending institutions in Ireland that grant master's degrees in digital marketing is anywhere from 10,050,000 to 18,050,000 Indian Rupees (11,250 EUR to 20,250 EUR). Scholarships of various amounts are available to international students who wish to study in Ireland. These scholarships are intended to alleviate some of the financial pressure that the students face. After you have finished your course in Ireland, you have the potential to earn up to 36,203 EUR (32 lakhs INR). As a result of the increased prevalence of digitalization across industries, marketing campaigns are now conducted almost entirely online. Because of this, courses and degrees in digital marketing are today not only a necessity of the time but are also making the market more employee-driven.

 

When compared to other popular study-abroad locations, deciding to attend an educational institution in Ireland offers two key advantages: first, the cost of attending that institution is lower, and second, the admissions procedure is not as competitive. In light of all that was discussed up to this point, let's move on to the specifics of what you need to be aware of to organize a master's degree in digital marketing from Ireland.

Master the future of marketing: Enroll now.

#Why study Masters in Digital Marketing in Ireland?

In this day and age, traditional techniques of marketing have been superseded by digital marketing. This is primarily attributable to the proliferation of e-commerce, social media sites, and other such platforms. As a result, the number of available positions in this sector is growing. The following are a few of the arguments that imply that obtaining a master's degree in digital marketing in Ireland is a smart decision:

  • The salaries of digital marketing managers are often higher than the average salary of all jobs in Ireland by a margin of 35 percent.
  • Over 10,000 new employment have been created in the field of digital marketing in Ireland over the past five years (i.e. from 2015 to 2019).
  • Employees in the sector of digital marketing receive bonuses ranging from 5 percent to 9 percent of the annual total, which is roughly identical to the average bonus payout across the country of 7 percent.
  • Earning a master's degree as opposed to a bachelor's degree from an Irish university might result in a 23 percent rise in earnings.
  • Your income will nearly double if you have five to ten years of experience in digital marketing under your belt.
  • The remuneration for the position of Digital Marketing Manager in Ireland is on average 17 percent higher than the income for all other marketing jobs combined.

Top Universities

According to the QS News University Ranking for 2020, the following are some of the best universities in Ireland that provide a master's degree in digital marketing that can be completed in one year while working full-time:

 

University

Course

Total Program Fees (in EUR)

Trinity College Dublin (TCD)

MSc. in Digital Marketing Strategy

19,500

University College Dublin (UCD)

MSc. in Digital Marketing

19,900

National University of Ireland Galway (NUI Galway)

MSc. in Digital Marketing

16,900

Dublin City University (DCU)

MSc. in Digital Marketing

16,000

MA in Social Media Communications

15,000

Cork Institute of Technology (CIT)

MSc. in Digital Marketing Strategy

12,000

Institute of Technology, Carlow (IT Carlow)

MSc. in Digital Marketing

11,250

Technological University Dublin (TU Dublin)

MSc. Creative Digital Media

20,250

MSc. in Digital Marketing

13500

Dublin Business School (DBU)

MSc. in Digital Marketing

13500

 

#Course details

Students will be able to get a head start on an exceptional career in the corporate world by earning a master's degree in digital marketing in Ireland. Students will obtain a comprehensive grasp of how digital technology may be utilized to increase the efficacy and efficiency of marketing across the whole business value chain. This understanding will be the result of the course. These are some of the course modules that are covered in this program:

  • Inbound Marketing.
  • Search Engine Optimization and Analytics.
  • Social Media and Digital Advertising.
  • Strategic Digital Marketing.
  • Data and Digital Marketing Analytics.
  • Professional Development for Marketing.

#Admissions 

A bachelor's degree in any discipline is required to be eligible for admission to the Master of Science in Digital Marketing program in Ireland. In addition, the following requirements must be met:

  • A minimum 2:1 honors degree or international equivalent i.e. 60 percent -80 percent (Grade Equivalent B+) at the undergraduate level.
  • 2-3 years' worth of work experience.
  • Those who are not native English speakers are expected to demonstrate their command of the language by passing one of the most reputable examinations in the field, such as the IELTS, TOEFL, or PTE.

The following table provides a breakdown of the minimal GPA and test scores required for admission to some of Ireland's most prestigious colleges that offer master's degrees in digital marketing:

 

University

Percentage in Bachelors

University College Dublin

75%

Trinity College Dublin

65%

National University of Ireland Galway

65%

Cork Institute of Technology

70%

Dublin City University

60%

Institute of Technology, Carlow

60%

Technological University Dublin (TU Dublin)

65%

Dublin Business School

60%

 

#Documents required

  • Transcripts of academic work from grades 10 through 12 as well as from the bachelor's degree level.
  • Documentation attesting to one's command of the English Language (IELTS, TOEFL, and PTE).
  • a letter of recommendation written by a professor from the most recent educational institution attended.
  • The student is required to write a statement of purpose, in which they explain their goals and reasons for wanting to be in the country.
  • Passport photographs were taken recently.
  • a copy of the passport (attested).

#English language proficiency

The following is the minimum score on either the IELTS or the TOEFL that is required to indicate that you are proficient in the English language:

 

University

IELTS Scores Required

TOEFL (iBT) Scores Required

University College Dublin

7.0

100

Trinity College Dublin

7.0

100

National University of Ireland Galway

6.5

88

Cork Institute of Technology

6.5

-

Dublin City University

6.5

92

Institute of Technology, Carlow

6

90

Technological University Dublin (TU Dublin)

6.5

92

Dublin Business School

6.5

-

#Student visa

AVATS welcomes applications from students from all over the world. Visa application fees range from 62.51 euros for a single entry to 104.18 euros for multiple entries and 26.04 euros for transit. The fee for a single entry is 62.51 euros. The most important prerequisites for a student visa are a passport that is still valid, an admission letter from an Irish university, and evidence that the applicant is proficient in the English language.

 

After a student has been accepted into a university in Ireland, the student is required to present the following documents to obtain a student visa:

  • The passport-size photo was taken recently.
  • a letter of acceptance from a reputable Irish institution stating that the student has been accepted for a program that requires full-time attendance and stating the length of the course.
  • scores obtained from either the TOEFL or the IELTS.
  • A bank statement as confirmation that you have sufficient finances to pay the cost of living in Ireland for the first year of your stay (at least 7,000 EUR) is required.
  • Documents about one's medical insurance.

#Cost of studying

This part covers information on the costs involved in studying in Ireland, which includes the pre-arrival charges, tuition fees, as well as living expenses. Also included in this section is a list of recommended places to stay in Ireland.

 

Pre-arrival costs

Among the one-time expenditures that are considered part of the pre-arrival charges are those for registering for the numerous standardized tests that are necessary in order to study in Ireland, application fees, visa registration fees, and so on.

 

Expenses

Fee (in EUR)

Visa application fee

72 

TOEFL fee

153

IELTS fee

224

Application fee

35-55 

 

#Tuition fees

In Ireland, obtaining a master's degree in digital marketing might cost anything from 11,250 euros to 20,000 euros in terms of tuition expenses. With a total tuition cost of 13,500 EUR, TU Dublin's program is the most affordable of the three. The other programs that are comparable to the Masters in Digital Marketing are the MA in Social Media Communications offered by DCU and the MSc. Creative Digital Media offered by TU Dublin. The tuition for these two programs is respectively 15,000 EUR and 20,250 EUR. Students from India who desire to pursue their master's degrees in digital marketing in Ireland will be required to pay the following tuition fees:

 

University

Fees in INR

University College Dublin

17.28 lakhs

Trinity College Dublin

16.93 lakhs

NUI Galway

14.68 lakhs

Dublin City University

13.89 lakhs

Cork Institute of Technology

10.42 lakhs

TU Dublin

17.59 lakhs

Dublin Business School

11.72 lakhs

 

Living expenses

An international student may spend anything from 550 to 1000 Euros per month to cover their living expenses in Ireland. If a student wants to live independently in Ireland, it could cost them anything from 400 to 900 Euros per month.

 

Expenses

Average Monthly Cost (in EUR)

Rent (in Cities)

1000-1200

Rent (in Suburban areas)

800-900

Campus Accommodation

600-800

Transport (monthly bus pass)

105

Food (Groceries, daily necessities)

250-350

Laundry

30

Books and Study Materials

75

Medical Insurance

45

Other Necessities

30-50

#Scholarships

Students from other countries who are interested in pursuing a master's degree in digital marketing in Ireland have access to a variety of scholarship and grant opportunities that can help them cover their tuition and living expenses. The following table provides information on a variety of international scholarships available in Ireland:

 

Scholarships

Awarding Body

Awards

Government of Ireland Scholarships

Government of Ireland

10,976.22 EUR per annum

NUI Galway International Students Scholarships

National University of Ireland Galway

5,213.70 EUR

Centenary scholarship program

Dublin Institute of Technology

1,148.06 EUR 

Trinity College Dublin Scholarships

Trinity College Dublin

5,213.70 - 10,427.41 EUR

Max Arthur Macauliffe Special Merit Scholarships.

National University of Ireland Galway

Full-tuition fees

Sir Peter Freyer Special Merit Scholarship.

National University of Ireland Galway

Full Tuition Fees

#Career prospects

The annual salary range for a Digital Marketing Manager in Ireland is anywhere from 52,300 EUR to 82,000 EUR, with the average salary coming in at 52,300 EUR. When compared to the pay earned by someone with a bachelor's degree in this field, the salary earned by someone with a master's degree is 23 percent greater.

 

Services constitute a significant portion of Ireland's economy. Additionally, the country is home to a sizable number of technology companies, several of which have chosen to establish their regional headquarters there. The following are some notable instances of Irish organizations that are currently seeking graduates with expertise in digital marketing, together with the average yearly income that they offer:

 

Companies

Average Annual Salary (in EUR)

Amazon.com

93,577

Apple

66,350

Cisco

80,752

Dropbox

53,585

eBay

96,485

Facebook

125,185

Google

51,190

Hewlett-Packard

31,702

LinkedIn

62,591

Oracle

72,422

PayPal

121,716

Twitter

93,304

The average salary of a Digital Marketing Manager in Galway is approximately 16.7 percent higher than the average salary across the country. The following table provides an overview of the numerous employment prospects available in Ireland, as well as the typical annual wage for graduates:

 

Job Roles

Average Annual Salary (in EUR)

Online Campaign Manager

40,000

SEO Executive

35,000

SEO Manager

60,000

Marketing Automation Executive

41,000

Marketing Automation Manager

68,000

 

Graduates of master's programs in digital marketing in Ireland will have a strong competitive advantage in the job market as a result of the inclusion of strategic, Google Analytics, and practical components in their curriculum. Students who attend Ireland's leading universities for master's programs in digital marketing develop their digital abilities, which prepares them for careers in the field and allows them to pursue fascinating positions in Ireland, which is known as the digital capital of Europe.

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