What is a Masters in Digital Marketing in Australia?

A Masters in Digital Marketing in Australia is a postgraduate program designed to equip students with advanced skills and knowledge in the field of digital marketing, covering areas like social media, SEO, analytics, and strategy.

Why pursue a Masters in Digital Marketing in Australia?

Pursuing this degree in Australia offers access to high-quality education, exposure to a diverse market, networking opportunities, and a chance to learn from industry experts in a thriving digital ecosystem.

What are the entry requirements for a Masters in Digital Marketing in Australia?

Entry requirements typically include a bachelor's degree in a relevant field, English language proficiency (for international students), letters of recommendation, statement of purpose, and sometimes work experience.

2022-04-13 |

Countries

Masters in Digital Marketing in Australia

Digital Marketing Courses in Australia for International Students

By Grad-Dreams

Australia

General

Masters in Digital Marketing in Australia

A Master's in Digital Marketing in Australia is typically a one-to-two-year degree that costs between 29,000 and 60,000 AUD each year, depending on the institution. In the case of an Indian applicant wishing to pursue higher education in Australia, this fee would be in the range of 16 to 35 lakhs an annum. Your expenses may differ depending on whether or not you have applied for any of the scholarships to study in Australia.

If you want to apply for a master's degree in digital marketing in Australia, you should have at least one to three years of relevant professional experience (not mandatory). A basic understanding of search engine optimization, marketing management, and mathematics principles such as arithmetic, algebra, geometry, and calculus are all advantageous. A good GPA, TOEFL iBT scores (other equivalents acceptable), and letters of recommendation (LORs) are the minimum prerequisites for admission to the program.

Returns on investment are important considerations for overseas students who pay more than 16 lakhs per year to be admitted to the program. A fresher with an MS in Digital Marketing from one of Australia's best universities may expect to earn a starting salary of about 47,300 to 80,000 AUD, with the potential to earn as much as 1,69,000 AUD after gaining some experience.

#Why Study MS in Digital Marketing in Australia?

According to the Australian Bureau of Statistics, the pandemic has turned out to be a blessing in disguise for digital marketing, with one-third (33 percent) of the Australian population reporting that they have increased their online buying since the outbreak began.
The third most popular study-abroad destination is the United Kingdom. Australian universities and colleges host 526,932 overseas students from more than 90 countries. In addition, the Australian government invests over 200,000,000 AUD each year in international scholarships and works to create a welcoming atmosphere for international students.
Salary prospects that are better than the national average: A recent Australian Bureau of Statistics survey found that the average compensation for graduates after completing a Masters in Digital Marketing in Australia is 1,737 AUD per week, significantly higher than the national average wage of 1,460 AUD for other positions in the country.
Increasing employment prospects for international students: The number of workers in the field has expanded dramatically, rising from 46,300 in 2014 to 81,600 in 2019. By the end of 2024, this number is predicted to have increased to 99,440. (Australian Government JobOutlook)

Get started to take guidance from an expert counselor for FREE

#Course Details

Consumer behavior, marketing research, international trends, and marketing management are some of the major themes covered in the MS in Digital Marketing program in Australia, which is tailored exclusively for persons with marketing experience. It is a popular choice among students wishing to study in Australia and is usually offered in the form of a degree, diploma, or certificate that takes between 18 months and 2 years to complete.

To provide applicants who aspire to pursue a marketing career with a complete knowledge foundation that encompasses both theoretical and practical experience, the program's mission is as follows: In the following section, you will find a list of talents that you can use to your advantage when applying for an Australian Master's degree in Digital Marketing:

The fundamental concept underlying ideas such as arithmetic, calculus, algebra, geometry, or statistics is the concept of addition.
Leadership, strategic planning, and the capacity to manage people and resources in a competitive environment are essential.
Excellent writing and spoken communication skills, as well as strong persuading abilities.

During the last few years, digital marketing has completely revolutionized the face of E-commerce around the world, establishing itself as the new king of the advertising world as a result of this transformation. In part, because it has more than 22.31 million internet users, Australia is rapidly evolving into a vibrant marketplace for the digital economy, making it an attractive study-abroad location at this moment.

#Top Universities

The following is a list of the top universities in Australia that provide master's degrees in digital marketing, as well as information on the programs they offer:

Institute	Program offered	Tuition Fee (A$/yr)
University of Canberra	MS in Digital Marketing Management (2 years)	35,000
University of Technology Sydney	MS of Marketing (Extension)- Digital and Social Media (2 years)	891 AUD per credit
University of Newcastle	MS in Digital Marketing (2 years)	40,345
University of Tasmania	MS in Marketing Management- Digital Marketing (18 months)	60,624 (full-program)
Macquarie University	MS in Marketing- Digital and Communication (1 year)	39,200
Swinburne University of Technology	MS in Digital Marketing (18 months)	37,480
University of South Australia	MS in Advertising and Brand Management- Digital Marketing (18 months)	35,900
Curtin University	MS in Digital and Social Media (18 months)	29,600
RMIT University	MS in Digital Marketing (18 months)	38,400
Victoria University	MS in Digital Media (2-years)	54,000
La Trobe University	MS in Digital Marketing Communications (2 years)	37,600

Admission Requirements

While the specific prerequisites for the program are normally determined by the individual university, the following are some general admission requirements for a Master in Digital Marketing in Australia.

A three- or four-year degree or its equivalent in a comparable field is required.
At the undergraduate level, a cumulative grade point average of 3.0 to 3.25 or above is required. The minimum grade point average (GPA) varies depending on the institution.
IELTS or TOEFL scores of English proficiency are required.
other standardized assessments, such as the GRE.
Some institutions propose that students have one to three years of work experience before enrolling.
The SOP for MS in Australia is a mandated prerequisite and carries a significant amount of weight throughout the entire admissions process.
Some practical experience with ideas such as search engine optimization, marketing and management, social media, and mathematical concepts such as algebra and calculus, among other things.
letters of recommendation (2 to 3).
CV/Resume that has been updated.

#Visa Requirements

International students who wish to study in Australia for a term that lasts longer than three months must first obtain an Australian Student Visa before being considered for admission. When candidates receive their offer letters for the Masters in Digital Marketing program in Australia, they must apply for a visa as soon as possible. The following are the documents that must be submitted to be considered for the same.

The letter of acceptance from the institution or college.
OSHC health insurance
A valid passport is required.
Bank statement
Statement from the bank.
Tests of English language proficiency, such as the TOEFL and IELTS
a statement of the purpose
Proving that you have sufficient funds (AUD 62,222 per year).
Depending on where they are currently located, students may be required to appear for a possible health checkup as well as a visa interview.

To leave ample time for reapplication if a visa application is rejected, international applicants are advised not to postpone their visa application procedure too long.

#Cost of Studying

When considering studying abroad, it is critical to estimate your expenses well in advance and then apply for admission with your financial plan. To make things easier for you, we've put together a full breakdown of the cost of living in Australia, which you can find below.

Pre-arrival costs

As soon as you decide to study in Australia, you should consider the expenses listed in this part, which should be taken into consideration immediately. The following items are included in the list:

Type of fee	Cost (in AUD)
Program Application Fees	75 to 100
Visa Application Fees	~ 620
Health Insurance	430 per year
IELTS Fees	251
TOEFL Fees	245
GRE Fees	284
Airfare	757

#Cost of Living

Your way of life in Australia will have a significant impact on the cost of living in that country. These are some of the costs that an overseas student may pay while studying in Australia.

Type of Expenditure	Cost (in AUD, per month)
Book and Supplies	500-1,000 per year
Student Accommodation in Australia	500-1,500
Groceries Cost	600-1,400
Phone & Internet	70-120
Transportation	600-1,000
Gas & Electricity	10-20
Entertainment	80-150
Additional Funds Required to Study in Australia	21,000 per year

#Scholarships

As previously stated, the Australian government provides millions of dollars in scholarships and awards to international students who wish to study in the country on an annual basis, as detailed above. Students are strongly encouraged to review the list of popular prizes and studentships accessible to them before beginning their Masters in Digital Marketing programme in Australia. This will allow them to budget their spending more effectively.

These are some of the most popular international student scholarships available in Australia, as listed in alphabetical order:

Name of the Scholarship	Amount	Eligibility
Australian Awards	Full tuition fee, return air ticket, etc	People who are originally from nations such as Asia, the Middle East, and Africa, among others
MGSM Scholarship- Macquarie University	Up to 25% - tuition fee	International applicants who have achieved academic excellence and are enrolled in a master's program at Macquarie University
UTS Postgraduate Academic Excellence Scholarship	5,000 AUD - tuition fee	It is given to deserving international students studying at the University of Technology in Sydney.
Australian Government Research Training Program	Tuition fees, living expenses, and other allowances	Students pursuing Masters or Research Program in Australia
RMIT Research Stipend Scholarship	31,000 AUD - tuition fee waiver	It is open to international students enrolled in RMIT's master's or doctoral degree programs only.
Endeavor PG Scholarship Awards	Tuition fees, travel, and other allowances, health insurance	Candidates from other countries who are enrolled in master's or doctoral programs in Australia.
Deakin International Scholarships	25% fee waiver in tuition fee	Students from other countries who wish to enroll in a coursework program in the country
Vice Chancellor’s International Scholarship- St Xavier’s College	50% tuition reduction at Macquarie University	Students from St Xavier's who are interested in pursuing a master's degree at Macquarie University

#Career Prospects

According to the Australian Government JobOutlook, the number of digital marketing specialists in Australia has experienced an enormous increase in the last five years, with the number of specialists rising from 37,100 in 2011 to 51,400 in 2016. It is predicted that the trend will gather momentum now that the economy has been opened, but the earlier projected figure for professionals was more than 1 lakh.

Furthermore, according to the website, graduates employed in the sector of digital marketing and advertising earn an average weekly wage of around 1,737 Australian dollars per week. A full-time worker enrolled in the sector typically works up to 44 hours per week, which equates to around $83,376 in annual earnings for that individual.

As seen in the table below, graduates with MS in Digital Marketing degrees earn much higher wages than their counterparts in a variety of other areas.

Designation	Annual Salary (in AUD, per year)
Digital Marketing Manager	129,000
Marketing Advisor	99,300
Event Marketing	124,000
Marketing Analyst	103,000
Publications Coordinator	61,800
Marketing Executive	137,000
Search Marketing Strategist	143,000
Social Media Specialist	93,200
Web Content Manager	98,100
Product Marketing Manager	127,000
Marketing Communications Manager	107,000
Market Development Manager	133,000

After concluding this piece, it is reasonable to conclude that, based on the most recent trends and statistics in the field in the marketplace, the scope of Master in Digital Marketing programs in Australia is quite strong and promising. Because the worldwide market is growing at a faster rate than the number of internet users, digital marketing is undoubtedly the future of E-commerce and will create millions of job chances for Digital Marketing professionals studying in Australia in the coming years.